Legal Notice

Privacy Policy

Last updated: June 2025

1. Privacy Notice

Market & Share IT, S.A. de C.V. (hereinafter "MarketShareIT"), headquartered in Mexico, is committed to protecting the privacy and personal data of users of our website marketshareit.mx and our contact forms. This Privacy Notice is issued in compliance with Mexico's Federal Law on the Protection of Personal Data Held by Private Parties ("LFPDPPP"), its Regulations, and the Privacy Notice Guidelines issued by the Ministry of the Interior.

2. Personal Data We Collect

For the purposes described in this notice, we collect the following personal data:

Identification and contact data

  • Full name
  • Email address
  • Phone number

Professional data

  • Company or organization name
  • Professional title or position

Browsing data

  • IP address
  • Browser type and operating system
  • Pages visited and time spent
  • Referral source

3. Purposes of Data Processing

Your personal data will be used for the following purposes:

Primary purposes

  • Respond to contact requests and provide information about our services.
  • Manage and follow up on communications initiated through our forms.
  • Provide quotes and estimates as requested.

Secondary purposes

  • Improve the user experience on our website.
  • Conduct anonymous statistical analyses of site usage.
  • Comply with applicable legal obligations.

Express declaration: MarketShareIT will not use your personal data to send advertising, promotional, or marketing information. Your data will not be shared, assigned, or transmitted to third parties for commercial prospecting, external consulting, or any purpose other than those described in this notice.

4. Consent for Data Processing

By providing your personal data through our forms, you grant express consent for its processing in accordance with the purposes described in this Privacy Notice. Consent is considered granted when you check the corresponding box in the contact form.

You may withdraw your consent at any time without retroactive effects, through the means indicated in the "ARCO Rights" section of this document.

5. Security Measures

MarketShareIT has implemented administrative, technical, and physical security measures to protect your personal data against damage, loss, alteration, destruction, unauthorized use, access, or disclosure. Measures implemented include:

  • Data encryption in transit via SSL/TLS protocol.
  • Restricted access to personal data for authorized personnel only.
  • Periodic verification and audit procedures.
  • Confidentiality policies for all personnel with access to data.

6. Data Transfers

MarketShareIT does not carry out transfers of personal data to third parties, except in the following cases provided by the LFPDPPP:

  • When the transfer is provided for in a law or international treaty.
  • When required by a competent authority in compliance with a legal obligation.
  • When necessary for the provision of a service contracted by the data subject, always under confidentiality agreements.
  • In case of urgency that endangers the life of the data subject or third parties.

Under no circumstances will MarketShareIT sell, lease, or transmit your personal data to third parties for marketing or advertising purposes.

7. Exercise of ARCO Rights

You have the right to exercise at any time your Access, Rectification, Cancellation, and Opposition (ARCO) rights regarding the processing of your personal data. You also have the right to data portability and to request limitation of processing.

To exercise your rights, send your request to:

Your request must contain:

  1. Full name of the data subject and address or email for notifications.
  2. Copy of valid official identification (INE/IFE or passport).
  3. Clear and precise description of the personal data on which you wish to exercise your rights.
  4. In case of rectification, documents supporting the request.
  5. Document proving the representative's authority, if applicable.

Response deadlines:

MarketShareIT will respond to your request within a maximum of 20 business days from receipt, via notification to the provided email address.

8. Consent Withdrawal

You may withdraw the consent you have granted us for the processing of your personal data at any time by sending a request to contacto@marketshareit.mx. Withdrawal of consent will not have retroactive effects and may limit or prevent access to our services.

9. Data Retention

Your personal data will be retained only for the time necessary to fulfill the purposes described in this notice, or for the period established by applicable laws. Once the purpose has been fulfilled, the data will be securely deleted from our systems using irreversible deletion procedures.

10. Use of Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

  • Improve the user browsing experience.
  • Obtain anonymous statistical information about site usage.
  • Remember user preferences.

The cookies used do not collect personally identifiable information. You can configure your browser to reject cookies or receive a notification when they are sent. For more information, please consult your browser settings.

11. Minors

Our services are not directed at individuals under 18 years of age. We do not intentionally collect personal data from minors. If it is determined that we have obtained data from a minor without verifiable parental or guardian consent, we will immediately delete such information.

12. Changes to this Privacy Notice

MarketShareIT reserves the right to modify this Privacy Notice at any time to comply with changes in legislation, jurisprudence, or our internal practices. Modifications will be published on this page with the date of last update. We recommend reviewing this notice periodically.

13. Complaint Mechanisms

If you believe that your right to data protection has been violated by any conduct of MarketShareIT, or you presume a violation of the LFPDPPP provisions, you may file your complaint with the National Institute of Transparency, Access to Information, and Personal Data Protection (INAI).

14. Applicable Law and Jurisdiction

The processing of your personal data is governed by Mexico's Federal Law on the Protection of Personal Data Held by Private Parties, its Regulations, and other applicable legislation in the United Mexican States. For the interpretation and compliance of this notice, the parties submit to the jurisdiction of the competent courts in Mexico, expressly waiving any other jurisdiction that may correspond to them by reason of present or future domicile.

15. Contact

For any inquiries related to this Privacy Notice or the processing of your personal data, you may contact us through: